Discover everything you love about the Kiki Gem with a twist, featuring leather heart straps for our Sweetheart Collection. The Kiki Heel insists on making styling fun with decorative straps and a sculptural heel unlike anything else in your footwear collection.







Our newest arrivals are here, filled with easy, feel-good styles you’ll actually want to wear. From everyday staples to those special pieces that make an outfit feel complete, these are the looks we’re loving right now, picked with real life in mind.
The Willow Tree began in 1992 when Kim Kidd opened the doors in Centre, Alabama with a passion for fashion, people, and serving others. From day one, our heart has been about building a community—where women feel confident, connected, and celebrated. If you’re looking for a place that feels like home and loves fashion just as much as you do, you belong here.