About Us

Serving Women for 30 Years

For 30 years, The Willow Tree has been selling top brands, offering affordable prices and wide selections in women’s fashion, and providing superior customer service. Due to extraordinary vision and passion, what began as a small ladies’ boutique in Northeast Alabama has now blossomed into multiple store fronts. After years of success, and encouragement from our beautiful customer base, we added an online store and a free app to our Willow Tree brand.  

A note from Kim          

Hey ladies, my name is Kim Kidd and it's an honor to own The Willow Tree and have the privilege to serve you daily. From the Willow Tree’s humble beginnings in 1992, I sought to make a difference in the lives of women by helping them feel confident and appreciated. With the encouragement from loved ones and the help of those who gave me an opportunity, our team has grown to over 50 awesome and empowered women. I feel so blessed!

My oldest, Ashley, is now the Chief Operating Officer and is responsible for the launch and phenomenal growth of our new web store. My youngest daughter, Morgan, represents the brand as a model and provides constant laughs to our team. As our single male employee, my husband, Kevin, serves The Willow Tree in many ways, from packing orders to assembling desks and "guest starring" in our social media videos. The Willow Tree is very much a family affair!

Thank you for being a part of our family.

Not only do we see our growing team as a family, but we also consider our customers family. We want The Willow Tree to be a place where women of all ages can shop in our stores or online for clothing that empowers their everyday lives. We love helping mothers, daughters and sisters express themselves through fashion, and our staff loves to create a personal shopping experience for each of our customers--including head-to-toe styling.

From the moment you visit the webstore or open the app, to the moment your order arrives to your doorstep, we want you to be thrilled with the experience. 

We are committed to offering the best brands and top quality. Whether you’re new to The Willow Tree, or you’ve been with us for years, we appreciate you and are truly thankful to have each one of you in our Willow Tree Family!

We are so glad you are here. Happy shopping!

Love, Kim


Our Centre, Alabama Location

Our Gadsden, Alabama Location

Our Distribution Center in Rainbow City, Alabama