Wrap yourself in the irresistible softness of our iconic CozyChic knit--an extra soft and cozy easy-care fabric that won't shrink, pill or wrinkle. A celebrity favorite, this blanket is sure to add a dash of simple elegance to your home décor. This has been a fan favorite for years.







Our newest arrivals are here, filled with easy, feel-good styles you’ll actually want to wear. From everyday staples to those special pieces that make an outfit feel complete, these are the looks we’re loving right now, picked with real life in mind.
The Willow Tree began in 1992 when Kim Kidd opened the doors in Centre, Alabama with a passion for fashion, people, and serving others. From day one, our heart has been about building a community—where women feel confident, connected, and celebrated. If you’re looking for a place that feels like home and loves fashion just as much as you do, you belong here.