Wrap yourself in the irresistible softness of our iconic CozyChic knit--an extra soft and cozy easy-care fabric that won't shrink, pill or wrinkle. A celebrity favorite, this blanket is sure to add a dash of simple elegance to your home décor. This has been a fan favorite for years.







We’re going live all week to show what’s new for spring & share how we are styling the spring looks together! Save the schedule and come hang out with us live!
The Willow Tree began in 1992 when Kim Kidd opened the doors in Centre, Alabama with a passion for fashion, people, and serving others. From day one, our heart has been about building a community—where women feel confident, connected, and celebrated. If you’re looking for a place that feels like home and loves fashion just as much as you do, you belong here.