A perfect circle, with serious edge. Meet Juno: part sculpture, part showstopper. This graphic, circle-shaped bag is equal parts whimsy and polish, complete with a sleek top zip and an architectural cutout handle that fits perfectly in hand (or over your arm, if you're feeling nonchalant). Crafted with a slim silhouette, Juno is designed to turn heads and spark conversations.







Our newest arrivals are here, filled with easy, feel-good styles you’ll actually want to wear. From everyday staples to those special pieces that make an outfit feel complete, these are the looks we’re loving right now, picked with real life in mind.
The Willow Tree began in 1992 when Kim Kidd opened the doors in Centre, Alabama with a passion for fashion, people, and serving others. From day one, our heart has been about building a community—where women feel confident, connected, and celebrated. If you’re looking for a place that feels like home and loves fashion just as much as you do, you belong here.