This treasured holiday keepsake contains the necessary provisions for any fellow to cultivate the beard of a world champion, not the uncivilized brush of a crazed mountain hobo. These beard-goods are built to meet the high standards of hard working men who want to look good without making a big deal about it.







Our newest arrivals are here, filled with easy, feel-good styles you’ll actually want to wear. From everyday staples to those special pieces that make an outfit feel complete, these are the looks we’re loving right now, picked with real life in mind.
The Willow Tree began in 1992 when Kim Kidd opened the doors in Centre, Alabama with a passion for fashion, people, and serving others. From day one, our heart has been about building a community—where women feel confident, connected, and celebrated. If you’re looking for a place that feels like home and loves fashion just as much as you do, you belong here.