Vibrant acrylic beads strung on stretchy cord for effortless wear. This multi-piece set offers versatile styling options for any occasion, combining bold color with comfortable all-day comfort.







Our newest arrivals are here, filled with easy, feel-good styles you’ll actually want to wear. From everyday staples to those special pieces that make an outfit feel complete, these are the looks we’re loving right now, picked with real life in mind.
The Willow Tree began in 1992 when Kim Kidd opened the doors in Centre, Alabama with a passion for fashion, people, and serving others. From day one, our heart has been about building a community—where women feel confident, connected, and celebrated. If you’re looking for a place that feels like home and loves fashion just as much as you do, you belong here.