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It Started with a Love for Helping Women

Kim Kidd founded The Willow Tree Boutique in 1992 with a dream to empower women through fashion. Her passion for providing women’s clothing that makes women feel stylish, confident, and beautiful, along with her dedication to great customer service, has led to four Alabama Willow Tree locations. Now, with The Willow Tree online store, women all over the world can buy awesome clothing and accessories! 

This family-owned and operated business has built a team of more than 50 staff members who give great style advice and make shopping a fantastic and fun time.

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Top Quality Women’s Clothing

The Willow Tree has high-quality women’s clothing and top name brands like Bella Dahl, Democracy, Kendra Scott, HOBO, and Free People. Find things like witty graphic tees, the perfect pair of jeans, cute skirts and dresses, and much more. From special occasion dresses to casual wear, we offer a variety of choices for you and your style personality.

Our collection of accessories features beautiful and unique products to add a little pop to any outfit. Whether you like your jewelry simple and elegant, or you prefer your jewelry to shout and make a statement, we have many bracelets, necklaces, and earrings to choose from. Or, if you’re looking for something to carry your necessities around in, our playful selection of handbags will make you smile.

Clothing and Accessories to Fit Your Needs

Our goal at The Willow Tree is to give you the best clothing selection and accessories to bring any outfit to life, whether you come into one of our Alabama stores or shop on our women’s online clothing boutique. From our fun and trendy graphic tee collection to daring animal prints, we have something for everyone. Our stylists are here to make shopping at The Willow Tree fun for you each time you hop on the site!