It Started with a Love for Helping Women

Kim Kidd founded The Willow Tree Boutique in 1992 with a dream to empower women through fashion. Her passion for providing women’s clothing that makes women feel stylish, confident, and beautiful, along with her dedication to great customer service, has led to four Alabama Willow Tree locations. Now, with The Willow Tree online store, women all over the world can buy awesome clothing and accessories

This family-owned and operated business has built a team of more than 50 staff members who give great style advice and make shopping a fantastic and fun time.

Clothing and Accessories to Fit Your Needs

Our goal at The Willow Tree is to give you the best clothing selection and accessories to bring any outfit to life, whether you come into one of our Alabama stores or shop on our women’s online clothing boutique. From our fun and trendy graphic tee collection to daring animal prints, we have something for everyone. Our stylists are here to make shopping at The Willow Tree fun for you each time you hop on the site!